There’s nothing quite like a fresh-picked Michigan strawberry. Starting in 2018, LIAA has helped the Michigan Agritourism Association promote their member’s U-Pick fruits on their website, www.michiganfarmfun.org. Built on LIAA’s Community Center content management platform using the Asset Mapping extensions, michiganfarmfun.org features a vast amount of information about Michigan farms that welcome guests to meet the farmers, acquire their produce, and try their value-added products. In 2019, at the request of the Association, LIAA made some changes to the search tools on the site to ensure users find what they’re looking for. Specifically, we updated the search synonym feature to include phrases and not just single words. So, whether you’re looking for U-Pick Strawberries or You Pick Strawberries, you get a list of farms that are sure to give you that fresh-picked experience.
by Jim Muratzki
Monday, June 10, 2019