US-23 Heritage Route Website
The Northeast Michigan Council of Governments (NEMCOG) organized volunteer teams in six counties to identify places that tourists may like to visit in their area. The problem: Where to put the information.
LIAA built a website to allow almost 100 volunteers to add and edit asset information for their community. Once the data was mostly ready, LIAA then designed a website that immediately gave visitors an idea of the wealth of experiences that awaited them in the region and provided trip-planning tools.
Visit the site at www.US23HeritageRoute.org.
LIAA's graphic artist, Kaye Krapohl, created the logo for the heritage route, which is now in used on all collateral prepared for the route.
In 2013, LIAA launched a mobile-aware version of the website that allows visitors to the region with GPS-enabled cell phones to quickly identify nearby places to visit, stay or eat.
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